Il sito è navigabile solo in modalità portrait



Every month new inspiration from our colour experts

News from the Herbatint world: products, events and promotions

Lots of advice and tips for your hair’s beauty and health!



Insert correct email


Hair colouring can cause skin irritation on certain individuals, so it is recommended to perform a sensitivity test 48 hours before using it.

Please remember to keep the product away from children and store it in a cool and dry place, away from the direct light. It is not intended to dye eyelashes, eyebrows, beards or mustaches. You should immediately rinse your eyes in case of contact with the product.

For more information, read the FAQs on the FAQ page or read the leaflet cautions inside Herbatint package.



  • 08-02-2017

    Green packaging

    Antica Erboristeria has improved its environmental impact with the use of polyethylene for the new bottles created during the recent packaging redesign. The use of polyethylene and its consequent weight diminution for the bottles, has allowed a reduction of the carbon footprint (GWP), energy (GER) as well as water (H2O). Conai, the Italian Consortium for packaging, has just rewarded Antica Erboristeria as one of the winners of its project called “Pensare Futuro”, that promotes packaging with low environmental impact.

  • 08-02-2017

    Herbatint at Vivaness 2017 in Nürnberg

    Herbatint will be attending the international trade fair for natural cosmetics and personal care products, Vivaness hold in Nürnberg (Germany) from February 15th to 18th 2017. Our new organic certified haircare line, Moringa Repair, has been selected among the latest trends of the organic and natural cosmetics field, to compete for the Best New Product Award promoted by Vivaness Novelty Stand (655/7A), a special space dedicated to innovative companies. This year Herbatint will also promote the B Corp movement together with other B Corp companies and organize a B Talk with the partnership of B Lab Europe. See details of the full program here below or join us at our booth 511/Hall7A Wednesday 15th at 5 pm. All attendees will be invited to sign the B Corp Board or to write a comment to refer about their B Corp purpose and impact.

  • 11-11-2016

    Herbatint at Cosmoprof Asia 2016

    Another engaging challenge for Herbatint! We will launch the new certified haircare line Moringa Repair at the 2016 edition of Cosmoprof Asia in Hong Kong, the premier international beauty exhibition in Asia-Pacific. Hold from 16th to 18th November 2016, with more than 2,700 exhibitors and over 60,000 visitors from all over the world, it is the most leading international event for the cosmetic market and its main players. Join us at the ultimate crossroad for the business in the entire Asia Pacific region, we will wait for you at pavilion 1E-K6G.

  • 31-08-2016

    Herbatint at Sana 2016

    Friday, September 9th at 4 p.m. and Saturday 10th at 10:30 a.m and 5:00 p.m. at Herbatint booth (Hall 36 – booth D/8), we’ll be promoting the B Corp global movement. With the participation of Nativa, Go Green and all other B Corps that will be able to join us, this will be the occasion to tell about the meaning of this certification and to share real B Corp stories.

  • 27-05-2016

    First B Corp™ Day in Italy, Herbatint team was there!

    Last April Antica Erboristeria, the Herbatint company, was certified B Corp™, joining the group of Italian pioneers of this new Certification rewarding not only the quality of the products but also the social and environment commitment of companies. A great moment we had the opportunity to share with different types of companies, sharing the same philosophy of using business as a force for good.

  • 16-03-2016

    Herbatint at the 49° edition of Cosmoprof Worldwide Bologna

    Herbatint tooks on a new challenge launching a new certified haircare line worldwide. We incessantly keep on strengthening our commitment to sustainability and environment.Join us a: Hall 21N, Booth O1.

  • 12-11-2015


    In the occasion of its 20th anniversary, Cosmoprof Asia has created a new specific exhibiting area “Discover trends” to host some specific innovative, natural and organic products of the beauty sector. Herbatint has been selected among the various brands present at this exhibition, thanks to its unique and gentle formulation , adapted also for sensitive skin, and to its range of 36 mixable colours for a natural and personnalized look. Product Showcase Album - Cosmoprof Asia 2015 

  • 11-11-2015


    Herbatint will attend the 2015 edition of Cosmoprof Asia, the biggest international cosmetic fair of the Asian region, which celebrates this year its 20th anniversary. During 11th to 13th November at the Convention and Exhibition Centre of Hong-Kong, the haircolouring Herbatint and its dedicated range of haircare to keep health and beauty of coloured hair will be exposed among the news of the cosmetic area.

  • 08-10-2015

    Herbatint wins the bronze Awards Alive also this year

    Once again Herbatint was named Product of the Year for excellence and innovation in the category of Personal Care and Natural Beauty. Consumers and retailers have chosen to grant Herbatint Permanent Colour Gel the 2015 Alive Awards for its gentle and effective formulation that ensures a perfect coverage of grey hair with a natural result.

  • 18-09-2015

    Herbatint on display at the Natural Products Expo East

    From 20 to 22 September 2012 at the Baltimore Convention Center in the US the main exhibition on natural, industrial, organic products and those dedicated to health, the Natural Products Expo East is held. Herbatint is among the brands participating in the 2012 edition of the fair that Tradeshow Week ranked among the 200 most important in the United States.

  • 16-09-2015

    Toronto: also this year the East Chfa hosts Herbatint

    Herbatint meets the Canadian market at CHFA Voice of the Natural Health Industry East in Toronto. On display on 15 and 16 September 2015 at the largest exhibition for organic and natural products in the country.

  • 15-09-2015

    Herbatint at Sana in Bologna

    Among the many products at Sana Bologna 12 to 15 September 2015, also Herbatint confirms its presence at the most important Italian exhibition for organic food, natural cosmetics and ecological lifestyle. 2015 was greatly successful also thanks to the official sponsorship of EXPO 2015 in Milan.

  • 30-04-2015

    Herbatint at BeautyEurasia in Istanbul

    The made in Italy brand Herbatint is present at BeautyEurasia in Istanbul, Turkey, host of the Italian group from April 20 to May 2, 2015. We welcome you at the fair in the Italian pavilion, Hall 9, Stand E932.

  • 19-04-2015

    Herbatint at Natural & Organic Products Europe in London

    The new Herbatint packaging launched on the UK market. Herbatint is present at stand D40 at the Natural & Organic Products Europe 2015, the largest exhibition for organic and natural products held in London on 19 and 20 April 2015.

  • 13-04-2015

    Herbatint at Cinderella Fair trade show in Lithuania

    Launch of the new Herbatint pack at the Cinderella Fair trade show in Lithuania.

  • 13-04-2015

    The new pack Herbatint to Cosmofarma Exhibition

    From 17 to 19 April 2015, Herbatint is taking part in the leading event for the pharmacy world, the Cosmofarma Exhibition in Bologna, which held its 19th edition. The occasion is important for the official launch of the new pack on the Italian market.

  • 09-04-2015

    Herbatint CHFA, Voice of the Natural Health Industry Vancouver

    The new Herbatint packaging launched on the Canadian market. From 9 to 12 April 2015 Herbatint participates in CHFA, Voice of the Natural Health Industry Vancouver in Canada, the country’s largest fair for organic and natural products.

  • 20-03-2015

    Herbatint at Cosmoprof Worldwide Bologna 2015

    From March 20 to 23 Herbatint at Cosmoprof Worldwide Bologna, leading world trade fair for the professional  beauty industry in all its aspects. Among the exhibitors, natural beauty specialists, discover the new Herbatint packaging at stand 01 in pavilion 21N dedicated to the natural world.

  • 20-03-2015

    Herbatint among the 12 best products of the Innovation Gallery

    The 47th edition of Cosmoprof Worldwide Bologna chose Herbatint for the Innovation Gallery dedicated to the 12 best products present at the expo. A special showcase located in the central area of the exhibition center shows the new packaging of the Herbatint line for the first time in Italy.

  • 20-03-2015

    Herbatint Packaging Evolution

    Watch the new Herbatint video and experience once again the history of the brand in the evolution of its pack. From 1970 to 2015, five different packs and 40 years of experience and innovation have made our product famous in over 40 countries across the world. Herbatint, experts and leaders in the field of ammonia-free permanent color.

  • Pages