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Every month new inspiration from our colour experts

News from the Herbatint world: products, events and promotions

Lots of advice and tips for your hair’s beauty and health!



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Hair colouring can cause skin irritation on certain individuals, so it is recommended to perform a sensitivity test 48 hours before using it.

Please remember to keep the product away from children and store it in a cool and dry place, away from the direct light. It is not intended to dye eyelashes, eyebrows, beards or mustaches. You should immediately rinse your eyes in case of contact with the product.

For more information, read the FAQs on the FAQ page or read the leaflet cautions inside Herbatint package.



  • 11-12-2017

    Herbatint at the event Noël au coin du feu

    Last week Herbatint participated at “Noël au coin du feu” in Paris. The beauty afterwork event was organized by Monadia for the winners of the “Victoire de la Beauté” award and was the occasion to meet beauty bloggers and influencers. In an intimate Christmas atmosphere Herbatint met a lot of young digital beauty addicted that find their true colour through the Colour Finder and enjoyed the Herbatint product!

  • 27-11-2017

    Herbatint receives the award “Best for Italy 2017: The Best B Corp Ambassador” at the B Corp Italia 2017 event

    Last week in Milan Herbatint participated at the "B Corp Italia 2017"event to celebrate together with other Italian B Corp the new way of doing business as a positive force. The testimonials of Interdependence, speed networking and the award "Best for Italy 2017" made this event a very special day! Herbatint received the award “Best for Italy 2017: The Best B Corp Ambassador” and Benoit Doithier, CEO of Herbatint by Antica Erboristeria with Domenico Scordari, CEO of N&B - Natura&Benessere told about their experience of interdependence.

  • 14-11-2017

    Herbatint at NYC Editor Meet & Greet Event

    Herbatint attended the NYC Editor Meet & Greet Event organized by Beauty Made in Italy, a joint program of the Italian Trade Commission and Cosmetica Italia, that aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the US market and consumer. The event lasted 2 days and its aim was to enhance meetings between US media and Italian brands sold in the US. Read the first editorial published after the event.

  • 12-10-2017

    Herbatint at Cosmoprof Asia 2017

    Herbatint will also participate this year at Cosmoprof Asia, the trade fair for Beauty in the Asian world, hold as usual in Hong Kong from November 15th to 17th 2017. More than 2,700 exhibitors and over 60,000 visitors from all over the world will participate at this leading B2B international beauty trade show in the entire Asia Pacific region. Herbatint will wait for you at the Hong Kong Convention & Exhibition Center (HKCEC) Hall 1E-D3B.

  • 05-09-2017

    Herbatint at Sana 2017

    For the second consecutive year Herbatint will attend the Sana Exhibition, international trade fair for organic and natural products, hold in Bologna (Italy) from September 8th to 11th 2017. The organic certified haircare line, Moringa Repair, has been selected among the latest trends of the organic and natural cosmetics field, to compete for the Sana Novità Award in the Personal Care and Natural Beauty category. Come to visit us at Hall 21, booth B75.

  • 02-08-2017

    Herbatint on the front-cover of Bio&Consumi

    The Italian magazine Bio&Consumi dedicated its front-cover to the Herbatint Headquarters ribbon-cutting ceremony that took place last April. This was the occasion to present the new site, share its high standards of sustainability and renew the company commitment to the B Corp Cerfication values. Read more 

  • 23-06-2017

    European B Corp Summer Summit 2017

    From 20th to 22nd of June, Herbatint by Antica Erboristeria participated at the European B Corp Summer Summit 2017 which took place in Cascais, Portugal. Together with "Best for Cascais" companies, we have learned how business can create a more shared and durable prosperity, with inspiring talks and personal stories from “small giants and innovators”. The event B Inspired was the latest celebration to meet People Using Business as a Force for Good.

  • 08-05-2017

    A new Headquarters for Herbatint

    On April 27th  2017, Antica Erboristeria inaugurated its new Herbatint Headquarters, located about 18 miles north of Rome, hosting both the office building and the production plant. The opening ceremony was attended by some of the major worldwide trading partners, such as Australia, Belgium, Canada, Finland, France, Greece, Israel, Latvia, Lebanon, Lithuania, Malta, Portugal, United Kingdom, Turkey and USA. Together with foreign partners, many local suppliers joined the Herbatint team and Mr. Foulon, President of Antica Erboristeria, to seal this new chapter of Herbatint story. This major step forward in the global renewal process of Antica, confirms continuity with historic values, conformity to the highest standards of Quality and Sustainability, passion and commitment of whole team. Photo gallery:

  • 26-04-2017

    Herbatint at Cosmofarma Exhibition 2017

    Herbatint returns to Bologna from 5th to 7th May 2017 to attend the pharmacy world’s leading European event for the Health Care and Beauty Care sectors and all pharmacy-related services, Cosmofarma Exhibition. “Look beyond. Driven by passion" is the leitmotiv of the fair, Herbatint shares the same values looking to the future and driven by passion to take up new exciting challenges. Come to visit us at Hall 25, booth C44. 

  • 14-03-2017

    Herbatint at Cosmoprof Worldwide Bologna 2017

    This year Cosmoprof Worldwide Bologna celebrates its 50th anniversary and Herbatint is very happy to be part of this important goal achieved!Since 1974 Herbatint has been attending this fair that has become the leading worldwide event for the beauty sector and for the cosmetics and wellness industry. From March 17th to 20th 2017 we will be among the Cosmoprof Worldwide Bologna exhibitors at hall 21N booth O1. Year after year our brand has grown and now our products, sold in more than 40 countries, continue to be chosen by the women worldwide for the distinctive high quality and safety of its formulations.

  • 14-02-2017

    2017: a new chapter of Herbatint story has just started

    Antica Erboristeria moved into its brand-new premises and Headquarters. Located about 18 miles North of Rome, this is a major step of the global renewal process initiated by Antica over the last years.This new site provides our team with a modern working environment, allows the company to develop key projects like the Herbatint Academy, a space and program fully dedicated to education and training, better integrated green technologies. 2017- Welcome to our new Headquarters 

  • 08-02-2017

    Green packaging

    Antica Erboristeria has improved its environmental impact with the use of polyethylene for the new bottles created during the recent packaging redesign. The use of polyethylene and its consequent weight diminution for the bottles, has allowed a reduction of the carbon footprint (GWP), energy (GER) as well as water (H2O). Conai, the Italian Consortium for packaging, has just rewarded Antica Erboristeria as one of the winners of its project called “Pensare Futuro”, that promotes packaging with low environmental impact.

  • 08-02-2017

    Herbatint at Vivaness 2017 in Nürnberg

    Herbatint will be attending the international trade fair for natural cosmetics and personal care products, Vivaness hold in Nürnberg (Germany) from February 15th to 18th 2017. Our new organic certified haircare line, Moringa Repair, has been selected among the latest trends of the organic and natural cosmetics field, to compete for the Best New Product Award promoted by Vivaness Novelty Stand (655/7A), a special space dedicated to innovative companies. This year Herbatint will also promote the B Corp movement together with other B Corp companies and organize a B Talk with the partnership of B Lab Europe. See details of the full program here below or join us at our booth 511/Hall7A Wednesday 15th at 5 pm. All attendees will be invited to sign the B Corp Board or to write a comment to refer about their B Corp purpose and impact.

  • 11-11-2016

    Herbatint at Cosmoprof Asia 2016

    Another engaging challenge for Herbatint! We will launch the new certified haircare line Moringa Repair at the 2016 edition of Cosmoprof Asia in Hong Kong, the premier international beauty exhibition in Asia-Pacific. Hold from 16th to 18th November 2016, with more than 2,700 exhibitors and over 60,000 visitors from all over the world, it is the most leading international event for the cosmetic market and its main players. Join us at the ultimate crossroad for the business in the entire Asia Pacific region, we will wait for you at pavilion 1E-K6G.

  • 31-08-2016

    Herbatint at Sana 2016

    Friday, September 9th at 4 p.m. and Saturday 10th at 10:30 a.m and 5:00 p.m. at Herbatint booth (Hall 36 – booth D/8), we’ll be promoting the B Corp global movement. With the participation of Nativa, Go Green and all other B Corps that will be able to join us, this will be the occasion to tell about the meaning of this certification and to share real B Corp stories.

  • 27-05-2016

    First B Corp™ Day in Italy, Herbatint team was there!

    Last April Antica Erboristeria, the Herbatint company, was certified B Corp™, joining the group of Italian pioneers of this new Certification rewarding not only the quality of the products but also the social and environment commitment of companies. A great moment we had the opportunity to share with different types of companies, sharing the same philosophy of using business as a force for good.

  • 16-03-2016

    Herbatint at the 49° edition of Cosmoprof Worldwide Bologna

    Herbatint tooks on a new challenge launching a new certified haircare line worldwide. We incessantly keep on strengthening our commitment to sustainability and environment.Join us a: Hall 21N, Booth O1.

  • 12-11-2015


    In the occasion of its 20th anniversary, Cosmoprof Asia has created a new specific exhibiting area “Discover trends” to host some specific innovative, natural and organic products of the beauty sector. Herbatint has been selected among the various brands present at this exhibition, thanks to its unique and gentle formulation , adapted also for sensitive skin, and to its range of 36 mixable colours for a natural and personnalized look. Product Showcase Album - Cosmoprof Asia 2015 

  • 11-11-2015


    Herbatint will attend the 2015 edition of Cosmoprof Asia, the biggest international cosmetic fair of the Asian region, which celebrates this year its 20th anniversary. During 11th to 13th November at the Convention and Exhibition Centre of Hong-Kong, the haircolouring Herbatint and its dedicated range of haircare to keep health and beauty of coloured hair will be exposed among the news of the cosmetic area.

  • 08-10-2015

    Herbatint wins the bronze Awards Alive also this year

    Once again Herbatint was named Product of the Year for excellence and innovation in the category of Personal Care and Natural Beauty. Consumers and retailers have chosen to grant Herbatint Permanent Colour Gel the 2015 Alive Awards for its gentle and effective formulation that ensures a perfect coverage of grey hair with a natural result.

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