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Founded in Rome in the 60's by Michele Albergo, an expert on the beneficial properties of plants, Antica Erboristeria is a company specialized in ammonia-free hair colour currently operating in over 40 countries.
Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle.
In 2012 Antica Erboristeria was purchased by the French group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand.
Constant research, maximum transparency, application of rigorous testing and compliance with the latest European Union directives, guarantee the reliability that characterizes not only the products, but also Antica’s entire team.
Since January 2, 2017, Antica Erboristeria moved into its brand-new premises and Headquarters. Located about 18 miles North of Rome, this is a major step of the global renewal process initiated by Antica over the last years. This new site provides our team with a modern working environment, allows the company to develop key projects like the Herbatint Academy, a space and program fully dedicated to education and training, better integrated green technologies: a Solar Energy System placed on the site’s roof provides energy to the office’s building and more is yet to come!